Old Town La Verne dates from the city’s founding in 1887 as a destination for the Santa Fe Railroad. In addition to a daytime population of 7,500 students at the University of La Verne, Old Town is home to diverse single-family and multiple-family housing opportunities. New housing echoes the Victorian and craftsman homes of Old Town’s 3rd Street. The heart of Old Town, at D and Third Streets, hosts a multitude of special events throughout the year, including the Cool Cruise Car Show, Sip of La Verne Wine Walk, La Verne on Tap Beer Walk, and the Holiday Stroll.
In addition to a variety of specialty shops, Old Town offers more than a dozen restaurants with a wide range of dining opportunities from date night at Chase’s, Café Allegro, or Fourth Street Mill to the casual family atmosphere at the historic Warehouse Pizza or catch a game at House of Wings sports bar. In 2021, annual retail sales in the Central Business District area totaled $26.4 million.